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Posted by admin_pnp | about 5 years ago



The API Strategy & Practice Conference made its successful sold out debut last week in New York with an army of enthusiastic API technologists, strategists, and technology providers in attendance. The 2-day conference kicked off on Thursday, February 21st featuring a range of keynotes, panels, and tracks that included Music, Social, API Design, Media, Retail, API Automation, Travel, Payments, and more.


I had the pleasure of presenting alongside Irakli Nadareishvili of NPR and Jon Moore of Comast in the Media track, discussing the need for content distribution via APIs for our respective businesses. In addition to learning about how NPR and Comcast are executing their API programs, the most compelling discussions for me at the conference centered around the future of API ecosystems, evangelism, and hackathons.



Kin Lane, The API Evangelist (Also IPA Evangelist)


My highlights included:

  • Steve Klabnik's intruigingly abstract and metaphorical keynote called "Why Open?" Through his presentation, Steve 'cut through the chaos and took us to the cutting edge of Hypermedia APIs'. 
  • The API Marketing and Promotion panel featured three different perspectives from Mashery's Amit Jotwani, ProgrammableWeb's Adam Duvander, and Sendgrid's Swift.

Amit focused on packaging of APIs ("Unpacking is the first interaction with a product and matters because it sets the tone for the customer relationship").
Adam outlined the 3C's to "Make Your API Irresistible": Clarity, Cost, and Community.
Swift presented an indepth analysis on the state of hackathons. My favorite quotes from Swift's talk are: "Evangelists, your job is not just to demo the API, it's also to inspire the hackers", and "Hackers are artists".



Swift of Sendgrid, Amit of Mashery, and Adam of ProgrammableWeb


Though not officially part of the the API Strategy & Practice conference, another one of my highlights was the New York Developer Evangelist Meetup that was planned around the event. The meeting its had the largest attendance ever, and even featured a special appearance from Kin Lane.


Many thanks to Kin and the conference organizers for offering Pearson and all of the other presenters a platform to share knowledge, innovation, technologies, and ideas. Looking forward to the next one!


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